Biography and Wiki:
Elliot Cecil Grainge (born November 6, 1993) is a British record executive and founder of 10K Projects, a successful record label he launched in 2016. As CEO, Grainge has been instrumental in promoting popular artists like Trippie Redd, 6ix9ine, Iann Dior, and Ice Spice, helping them rise to fame. Additionally, Grainge is the son of Lucian Grainge, a leading figure in the music industry, and is married to model and social media star Sofia Richie.
Elliot Grange Timeline
Elliot Grainge Timeline | |
2009 | Moved to the US. |
2016 | Founded 10K Projects in Los Angeles, CA. |
2019 | Entered joint venture with Internet Money Records. |
2020 | Launched charitable division 10K Together. |
2022 | Acquired Homemade Projects label. |
2022 | Engaged to Sofia Richie on April 20th. |
2023 | Married Sofia Richie on April 22nd in France. |
2024 | Announced expecting first child in January. |
2024 | Daughter Eloise Samantha born on May 20th. |
Early Life and Education:
Elliot Grainge was raised in a Jewish household in the UK by his father, Lucian Grainge, the CEO of Universal Music Group, and his mother, Samantha Berg. Growing up in the heart of the music industry, Grainge developed a deep understanding of the business early on. In 2009, he moved to the United States and attended Northeastern University in Boston, where he ran a successful business promoting hip-hop and dance events. After graduating, he relocated to Los Angeles to continue his career in music.
Career:
Grainge’s career took off in 2016 when he founded 10K Projects, an independent record label in Los Angeles. The label quickly gained traction with the signing of major talents like Iann Dior, Trippie Redd, 6ix9ine, and Surfaces. Grainge used platforms like SoundCloud to discover up-and-coming artists, calling it his “cheat sheet” for spotting new talent.
10K Projects expanded further in 2019 when Grainge partnered with Taz Taylor and Internet Money Records. In 2020, he launched 10K Together, the charitable division of his label, which focuses on donating to racial justice initiatives and black-owned businesses. In 2022, the company grew even more with the acquisition of Homemade Projects, diversifying its artist portfolio.
By the end of 2019, Grainge’s label had achieved significant commercial success, boasting 18 gold and 8 platinum/multi-platinum singles. In 2024, he’s set to take a major career step by becoming the CEO of Atlantic Music Group, the parent company of Atlantic Records, succeeding Julie Greenwald.
Personal Life:
Elliot Grainge became engaged to Sofia Richie in April 2022, and the couple married in a luxurious ceremony in the South of France in April 2023. In early 2024, they announced they were expecting their first child, a daughter, Eloise Samantha Grainge, born on May 20, 2024.
Elliot Grainge Net Worth:
Elliot Grainge has built his wealth through his success in the music industry, with an estimated net worth between $10 million and $25 million. Here’s a closer look at the key elements contributing to his financial success:
Founding 10K Projects (2016):
Grainge launched 10K Projects in 2016, a label that quickly became known for signing top artists like:
- Trippie Redd: Known for his genre-bending music and chart-topping singles.
- 6ix9ine: A controversial but successful artist with multiple platinum hits.
- Iann Dior: Rose to fame with the global hit “Mood.”
- Ice Spice: An emerging rap artist bringing even more attention to the label.
Grainge’s knack for discovering talent on platforms like SoundCloud gave his label an edge, allowing him to sign artists before they became major stars.
Partnerships and Distribution:
10K Projects artists are distributed by Universal Music Group’s Caroline Records, providing access to global audiences. In 2019, Grainge expanded the label’s reach by partnering with Internet Money Records, strengthening his foothold in hip-hop.
Charitable Efforts:
In 2020, Grainge launched 10K Together, a charitable branch of 10K Projects, focusing on racial justice and supporting black-owned businesses. This initiative, while not profit-driven, helped enhance Grainge’s industry reputation.
Acquisitions and Growth:
In 2022, 10K Projects acquired Homemade Projects, expanding its artist roster and tapping into new genres, further increasing its market share and revenue.
CEO of Atlantic Music Group (2024):
Grainge is set to become CEO of Atlantic Music Group in October 2024, a move that will likely elevate his influence and financial standing even further. Atlantic Music Group, home to major artists like Ed Sheeran, Cardi B, and Bruno Mars, gives Grainge access to one of the biggest catalogs in the industry, which will boost his financial portfolio.
Financial Outlook:
Grainge’s net worth is expected to grow significantly as he assumes the CEO role at Atlantic. His industry experience, entrepreneurial skills, and successful track record at 10K Projects position him as a major force in the music world.
Other Revenue Streams:
In addition to earnings from his label, Grainge likely benefits from:
- Streaming royalties
- Brand partnerships
- Merchandising deals
- Concert and tour revenues for top-tier artists.
Conclusion:
Elliot Grainge has established himself as a formidable player in the music industry, building his brand and reputation through 10K Projects and his ability to discover groundbreaking talent. As he prepares to take on a new role as CEO of Atlantic Music Group, his net worth and influence are expected to rise significantly. Grainge’s journey highlights his entrepreneurial spirit, talent for scouting, and his readiness to shape the future of music for years to come.